NOC 6221 – Technical sales specialists – wholesale trade

NOC Version: NOC 2011

Position Summary for NOC 6221 - Technical sales specialists - wholesale trade

Within the Canadian landscape, NOC 6221 – Technical Sales Specialists in wholesale trade assume a critical function, orchestrating the seamless distribution of technical products and services to wholesale clients. Armed with a depth of technical knowledge and refined sales acumen, these specialists navigate intricate market dynamics with finesse, crafting bespoke solutions, fostering enduring partnerships, and spearheading sales initiatives within the wholesale domain.

Job Titles Specific for NOC 6221 in Canada

  • Technical Sales Representative
  • Sales Engineer
  • Wholesale Account Manager
  • Business Development Specialist
  • Technical Account Executive
  • Sales Consultant (Technical Products)
  • Solution Sales Specialist
  • Technical Product Manager
  • Sales Engineer (Wholesale)
  • Technical Sales Advisor

Main Responsibilities common for NOC 6221 in Canada

  1. Client Engagement and Relationship Building:

    • Cultivate and maintain relationships with wholesale clients, understanding their technical needs and business objectives.
    • Act as a trusted advisor, providing expert guidance and support to clients throughout the sales process.
  2. Product and Service Presentation:

    • Present technical products and services to wholesale clients, demonstrating features, benefits, and value propositions.
    • Tailor presentations to address client-specific requirements and showcase how products/services align with their needs.
  3. Solution Development:

    • Analyze client requirements and propose customized solutions that address their technical challenges and optimize business outcomes.
    • Collaborate with internal teams, including technical specialists and engineers, to design comprehensive solutions for clients.
  4. Sales Strategy Implementation:

    • Develop and execute sales strategies to achieve revenue targets and expand market share within the wholesale sector.
    • Identify new business opportunities and pursue leads through proactive prospecting and networking activities.
  5. Negotiation and Deal Closure:

    • Negotiate pricing, terms, and contracts with wholesale clients to secure profitable agreements while meeting client expectations.
    • Close sales deals, ensuring all necessary documentation and processes are completed accurately and efficiently.
  6. Market Research and Analysis:

    • Stay informed about industry trends, competitive landscape, and emerging technologies relevant to technical products and services.
    • Conduct market research and analysis to identify opportunities for product/service enhancements and market expansion.
  7. Sales Support and Collaboration:

    • Provide pre-sales and post-sales support to clients, addressing inquiries, resolving issues, and ensuring a smooth customer experience.
    • Collaborate with internal teams, including sales support, marketing, and customer service, to coordinate activities and deliver seamless service to clients.
  8. Performance Tracking and Reporting:

    • Monitor sales performance against targets, tracking key metrics such as revenue, sales volume, and profitability.
    • Prepare regular reports and updates for management, providing insights into sales performance, market trends, and opportunities for improvement.
  9. Continuous Learning and Development:

    • Stay updated on technical product/service knowledge, industry best practices, and sales techniques through training programs, workshops, and professional development opportunities.
    • Continuously enhance sales skills and expertise to remain competitive and effective in the rapidly evolving wholesale trade landscape.

Job Requirements for NOC 6221 in Canada

  1. Educational Background:

    • A bachelor’s degree or diploma in business, engineering, technology, or a related field is typically required.
    • Specialized certifications or training in sales, technical fields, or specific industries may be advantageous.
  2. Sales Experience:

    • Proven experience in technical sales, wholesale trade, or a related field, typically ranging from 2 to 5 years or more.
    • Demonstrated track record of achieving sales targets, building client relationships, and driving business growth.
  3. Technical Knowledge:

    • Strong understanding of technical products and services relevant to the wholesale trade sector, such as industrial equipment, machinery, electronic components, or software solutions.
    • Proficiency in articulating technical features, benefits, and applications to clients in a clear and compelling manner.
  4. Sales Skills:

    • Excellent sales and negotiation skills, with the ability to effectively communicate value propositions, overcome objections, and close deals.
    • Strong presentation and interpersonal skills, with the ability to build rapport and establish credibility with clients at all levels.
  5. Industry Knowledge:

    • Knowledge of the wholesale trade industry, including market dynamics, key players, and competitive landscape.
    • Familiarity with relevant regulations, standards, and industry trends impacting technical product sales in wholesale trade.
  6. Problem-Solving Abilities:

    • Strong analytical and problem-solving skills, with the ability to assess client needs, identify solutions, and address challenges effectively.
    • Ability to collaborate with internal teams and external partners to develop innovative solutions that meet client requirements.
  7. Organizational Skills:

    • Excellent organizational and time management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
    • Attention to detail and accuracy in sales documentation, contract negotiation, and order processing.
  8. Adaptability and Resilience:

    • Flexibility and adaptability to navigate changing market conditions, client requirements, and internal processes.
    • Resilience and perseverance in overcoming obstacles and achieving sales objectives in a competitive business environment.
  9. Team Collaboration:

    • Ability to work effectively in a team environment, collaborating with colleagues across sales, marketing, technical support, and other departments to achieve common goals.
    • Willingness to share knowledge and expertise with team members and contribute to a positive and collaborative work culture.
  10. Continuous Learning and Development:

    • Commitment to ongoing learning and professional development, staying updated on industry trends, sales techniques, and product knowledge through training programs, workshops, and self-study.

Median Hourly Wages by Provinces

Median Hourly Wages (as of November 2023):

  • Overall Canada: CA$35.20 per hour


    • Alberta: CA$38.70 per hour
    • British Columbia: CA$37.20 per hour
    • Manitoba: CA$34.20 per hour
    • New Brunswick: CA$33.00 per hour
    • Newfoundland and Labrador: CA$35.80 per hour
    • Nova Scotia: CA$33.50 per hour
    • Ontario: CA$36.80 per hour
    • Prince Edward Island: CA$32.50 per hour
    • Quebec: CA$34.50 per hour
    • Saskatchewan: CA$35.50 per hour

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