NOC 6211 – Retail sales supervisors

NOC Version: NOC 2011

Position Summary for NOC 6211 - Retail sales supervisors

In Canada, Retail Sales Supervisors (NOC 6211) oversee and guide the sales operations within retail environments, leveraging their expertise to manage staff, optimize customer service standards, and drive sales performance. Their responsibilities extend beyond direct sales supervision, encompassing tasks such as inventory management, merchandising strategy implementation, and fostering a positive and engaging shopping experience to meet the evolving needs and expectations of customers.

Professionals in the role of Retail Sales Supervisors in Canada (NOC 6211) represent an essential link in the success and growth of retail businesses, ensuring operational efficiency and customer satisfaction. Their contributions are instrumental in maintaining a competitive edge in the dynamic retail landscape, making it an attractive career path for those interested in the retail sector. By leveraging the resources available, such as search tools, government contacts, and immigration support, individuals aspiring to become Retail Sales Supervisors can find ample opportunities in this field across various retail environments, including department stores, telemarketing, rental services, and cashier supervision roles.

Individuals aspiring to become Retail Sales Supervisors in Canada can utilize a variety of resources to explore and search for career opportunities in this field. By conducting a thorough search, they can find relevant information on immigration, government departments, and work opportunities related to retail sales supervision. These resources can provide valuable insights into the requirements and expectations for supervisors in various retail settings, including telemarketing, rental services, and cashier supervision roles.  Leveraging these resources can helo individuals make informed decisions about their career paths and connect with relevant contacts to enhance their professional growth in the dynamic and competitive Canadian retail industry. By conducting a thorough search, they can find relevant information on immigration programs, work permits, and privacy considerations. Additionally, connecting with the appropriate government departments and contact can provide valuable insights into the requirements and expectations for supervisors in various retail settings. This comprehensive approach can help individuals make informed decisions about their career paths and successfully navigate the Canadian retail industry.

Job Titles Specific for NOC 6211 in Canada

  • Retail Sales Supervisor
  • Store Sales Manager
  • Department Supervisor
  • Assistant Store Manager
  • Retail Team Leader
  • Sales Floor Supervisor
  • Customer Service Supervisor
  • Retail Operations Supervisor
  • Assistant Sales Manager
  • Frontline Sales Supervisor

Main Responsibilities common for NOC 6211 in Canada

  • Team Management: Supervise and lead retail sales staff, providing guidance, support, and training to ensure exceptional customer service and sales performance. Schedule shifts, assign duties, and monitor employee performance, providing feedback and coaching as needed to optimize team productivity and effectiveness.  This supervision includes coordination of workers from different units: Retail Salespersons and Sales Clerks, Cashiers, Grocery Clerks and Store Shelf Stockers.

  • Customer Service Excellence: Foster a customer-centric culture within the store, emphasizing the importance of delivering outstanding service and building long-term customer relationships. Resolve customer complaints and inquiries promptly and professionally, demonstrating empathy and problem-solving skills to ensure customer satisfaction.

  • Sales Performance Optimization: Set sales targets and goals for the team, monitoring performance metrics and implementing strategies to drive sales growth and meet or exceed targets. Analyze sales data and trends to identify opportunities for product upselling, cross-selling, and promotional activities to maximize revenue and profitability.

  • Inventory Management: Oversee inventory levels, ordering, and replenishment processes to maintain optimal stock levels and minimize out-of-stock situations. Conduct regular stock checks, monitor merchandise displays, and ensure accurate pricing and signage throughout the store.

  • Visual Merchandising and Store Presentation: Implement visual merchandising standards and guidelines to create appealing product displays and enhance the overall aesthetics of the store. Ensure cleanliness, organization, and safety standards are maintained throughout the store, including back-of-house areas and customer-facing areas.

  • Operational Efficiency: Monitor and control operating expenses, including labor costs, supplies, and utilities, to meet budgetary targets and maximize profitability. Identify opportunities to streamline processes, improve operational efficiency, and enhance the overall effectiveness of store operations.

  • Compliance and Safety: Ensure compliance with company policies, procedures, and regulatory requirements related to sales transactions, employee conduct, and workplace safety. Conduct regular safety inspections and enforce safety protocols to minimize risks and maintain a safe working environment for employees and customers.

Job Requirements for NOC 6211 in Canada

  1. Experience in Retail Management: Demonstrated experience in retail management or supervisory roles, preferably in a similar retail environment. Proven track record of effectively leading and motivating teams to achieve sales targets and deliver exceptional customer service.

  2. Customer Service Skills: Strong interpersonal and communication skills, with the ability to interact effectively with customers and resolve issues or complaints in a professional manner. A customer-centric approach to sales and service, with a focus on building positive relationships and enhancing the shopping experience.

  3. Sales and Merchandising Knowledge: Sound knowledge of sales techniques, merchandising principles, and product presentation strategies to drive sales and maximize revenue. Familiarity with inventory management processes, including ordering, stocking, and replenishment, to maintain optimal stock levels and product availability.

  4. Leadership and Team Management: Effective leadership abilities, with the capacity to inspire, coach, and develop retail sales staff to achieve their full potential Experience in scheduling shifts, assigning tasks, and monitoring employee performance to ensure productivity and adherence to company standards.

  5. Analytical and Problem-Solving Skills: Strong analytical skills to interpret sales data, identify trends, and develop actionable strategies to optimize sales performance and meet business objectives. Proven ability to anticipate and resolve operational issues or challenges, implementing solutions to improve efficiency and effectiveness.

  6. Organizational and Time Management Abilities: Excellent organizational skills with the ability to prioritize tasks, manage multiple priorities, and meet deadlines in a fast-paced retail environment. Capacity to oversee day-to-day store operations, including cash handling, opening and closing procedures, and compliance with company policies and procedures.

  7. Product Knowledge: Thorough knowledge of the products or services offered by the retail establishment, including features, benefits, and specifications, to effectively assist customers and drive sales.

  8. Flexibility and Adaptability: Flexibility to work varying shifts, including evenings, weekends, and holidays, to accommodate the needs of the business and ensure adequate staffing coverage. Adaptability to changing market conditions, customer preferences, and business priorities, with a willingness to learn and embrace new challenges.

  9. Computer Skills: Proficiency in using point-of-sale (POS) systems, inventory management software, and other retail-related applications to process transactions, track sales, and manage store operations effectively.

  10. Legal and Regulatory Compliance: Knowledge of relevant laws, regulations, and industry standards governing retail operations, including employment standards, health and safety regulations, and consumer protection laws. Commitment to ensuring compliance with legal and regulatory requirements, maintaining accurate records, and upholding ethical standards in all business practices.

Median Hourly Wages by Provinces

Median Hourly Wages (as of November 2023):

  • Overall Canada: CA$24.50 per hour


  • Alberta: CA$26.00 per hour
  • British Columbia: CA$25.00 per hour
  • Manitoba: CA$24.00 per hour
  • New Brunswick: CA$23.50 per hour
  • Newfoundland and Labrador: CA$24.50 per hour
  • Nova Scotia: CA$23.00 per hour
  • Ontario: CA$25.50 per hour
  • Prince Edward Island: CA$22.50 per hour
  • Quebec: CA$24.00 per hour
  • Saskatchewan: CA$24.50 per hour

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