NOC 1123 – Professional occupations in advertising, marketing and public relations

NOC Version: NOC 2011

Position Summary for NOC 1123 - Professional occupations in advertising, marketing and public relations

NOC 1123 position in Canada encompasses professional roles in advertising, marketing, and public relations, focusing on developing and implementing strategies to promote products, services, or organizational initiatives through various channels. Professionals in this field collaborate with clients, stakeholders, and creative teams to craft impactful campaigns that engage target audiences and achieve marketing objectives.

Job Titles Specific for NOC 1123 in Canada

  • Marketing Manager
  • Advertising Account Executive
  • Public Relations Specialist
  • Media Planner
  • Brand Manager
  • Digital Marketing Specialist
  • Content Marketing Manager
  • Social Media Coordinator
  • Market Research Analyst
  • Communications Manager

Main Responsibilities common for NOC 1123 in Canada

The main responsibilities of professionals in positions under NOC 1123 in Canada typically include:

  • Developing and implementing comprehensive marketing, advertising, and public relations strategies to promote products, services, or organizational initiatives.
  • Conducting market research and analyzing consumer trends to identify target audiences, market segments, and competitive positioning opportunities.
  • Collaborating with clients, stakeholders, and creative teams to conceptualize and execute effective advertising campaigns, branding initiatives, and promotional activities.
  • Managing advertising budgets, negotiating contracts with media outlets, and monitoring campaign performance metrics to optimize return on investment (ROI).
  • Creating compelling content for various marketing channels, including print, digital, social media, and multimedia platforms, to engage target audiences and enhance brand visibility.
  • Cultivating relationships with media contacts, industry influencers, and key stakeholders to secure press coverage, endorsements, and partnerships that support marketing objectives.
  • Planning and executing public relations initiatives, such as press releases, media events, and crisis communications strategies, to maintain positive brand reputation and manage corporate messaging.
  • Monitoring and analyzing market dynamics, consumer feedback, and competitor activities to adapt marketing strategies, messaging tactics, and campaign executions in response to changing market conditions.
  • Providing strategic guidance and leadership to cross-functional teams, including marketing specialists, designers, copywriters, and external vendors, to ensure alignment with marketing goals and objectives.
  • Staying abreast of industry developments, emerging technologies, and best practices in advertising, marketing, and public relations to drive innovation and continuous improvement in marketing efforts.

Job Requirements for NOC 1123 in Canada

  • A bachelor’s degree or higher in marketing, advertising, communications, public relations, or a related field, or equivalent work experience.
  • Proven experience in marketing, advertising, or public relations roles, with a demonstrated track record of successful campaign development and execution.
  • Strong strategic planning and analytical skills, with the ability to conduct market research, analyze consumer behavior, and translate insights into actionable marketing strategies.
  • Proficiency in using digital marketing tools and platforms, such as Google Analytics, social media management software, email marketing platforms, and content management systems.
  • Excellent communication skills, both written and verbal, with the ability to craft compelling messaging, presentations, and promotional materials that resonate with target audiences.
  • Creative thinking and problem-solving abilities, with a keen eye for design aesthetics, brand consistency, and storytelling techniques in advertising and marketing collateral.
  • Experience in project management, including budgeting, timeline management, and resource allocation, to oversee the execution of marketing campaigns from conception to completion.
  • Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams, clients, external agencies, and media partners to achieve marketing objectives and deliverables.
  • Adaptability to thrive in a fast-paced, dynamic environment, with the flexibility to manage multiple priorities, meet tight deadlines, and pivot strategies in response to evolving market trends and business needs.
  • Professional certifications or memberships in relevant industry associations, such as the American Marketing Association (AMA) or the Public Relations Society of America (PRSA), may be advantageous but are not always required.

Median Hourly Wages by Provinces

Overall Canada: CA$42.44 per hour


  • Alberta: CA$47.00 per hour
  • British Columbia: CA$45.40 per hour
  • Manitoba: CA$40.50 per hour
  • New Brunswick: CA$39.50 per hour
  • Newfoundland and Labrador: CA$44.10 per hour
  • Nova Scotia: CA$39.80 per hour
  • Ontario: CA$43.80 per hour
  • Prince Edward Island: CA$40.20 per hour
  • Quebec: CA$40.80 per hour
  • Saskatchewan: CA$43.00 per hour

Generate Your Job Description with AI