NOC 11202 – Professional occupations in advertising, marketing and public relations

NOC Version: NOC 2021 Version 1.0

Position Summary for NOC 11202 – Professional occupations in advertising, marketing and public relations

NOC 11202 in Canada covers Professional Occupations in Advertising, Marketing, and Public Relations. These professionals are responsible for developing and implementing communication and promotion strategies, and creating materials and campaigns to promote the products, services, or image of businesses and organizations. They typically work in a variety of sectors, often collaborating with sales teams, designers, and other professionals to achieve marketing objectives.

Job Titles Specific for NOC 11202 in Canada

  • Marketing Manager
  • Public Relations Officer
  • Advertising Executive
  • Brand Manager
  • Communications Officer
  • Digital Marketing Specialist
  • Marketing Coordinator
  • Public Affairs Manager
  • Social Media Manager
  • Marketing Analyst
  • Promotions Manager
  • Corporate Communications Specialist
  • SEO Specialist
  • Content Marketing Specialist
  • Market Research Analyst
  • Advertising Coordinator
  • PR Consultant
  • Media Relations Manager
  • Marketing Communications Manager
  • Product Marketing Manager

Main Responsibilities common for NOC 11202 in Canada

  • Develop and implement advertising and marketing strategies.
  • Create and manage promotional campaigns.
  • Conduct market research to identify target audiences and key market trends.
  • Manage social media platforms and digital marketing efforts.
  • Prepare and deliver press releases, advertisements, and other marketing materials.
  • Design and oversee advertising and promotion activities.
  • Coordinate with sales, graphic design, and other departments to produce effective strategies.
  • Analyze the effectiveness of marketing campaigns and strategies.
  • Maintain and update customer databases.
  • Organize and participate in events, exhibitions, and sponsorship opportunities.
  • Manage budgets and monitor spending.
  • Collaborate with external agencies and vendors.
  • Handle public relations and corporate communications.
  • Develop SEO strategies and optimize web content.
  • Monitor and report on competitor activities.
  • Provide insights and recommendations based on data analysis.
  • Engage in brand positioning and reputation management.
  • Coordinate internal marketing and culture initiatives.
  • Keep abreast of industry trends and developments.
  • Ensure all marketing activities align with legal and ethical standards.

Job Requirements for NOC 11202 in Canada

  • Educational Background: A bachelor’s degree in marketing, advertising, communications, or a related field.
  • Experience: Relevant experience in marketing, advertising, public relations, or a similar field.
  • Communication Skills: Excellent verbal and written communication abilities.
  • Creativity: Strong creative thinking and problem-solving skills.
  • Analytical Skills: Ability to analyze market trends and customer data.
  • Technical Skills: Proficiency with digital marketing tools and platforms, including social media.
  • Project Management: Skills in managing multiple projects with tight deadlines.
  • Teamwork: Ability to work collaboratively in a team environment.
  • Legal Working Status in Canada: Must be legally eligible to work in Canada.
  • Continual Learning: Willingness to stay current with industry trends and evolving marketing techniques.

Median Hourly Wages by Provinces

  • Canada (Overall): $31.19 CAD
  • Newfoundland and Labrador: $26.92 CAD
  • Prince Edward Island: $30.00 CAD
  • Nova Scotia: $25.64 CAD
  • New Brunswick: $29.33 CAD
  • Quebec: $30.00 CAD
  • Manitoba: $28.85 CAD
  • Saskatchewan: $34.00 CAD
  • Alberta: $32.00 CAD

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