NOC 11202 – Professional occupations in advertising, marketing and public relations

NOC Version: NOC 2021 Version 1.0

Position Summary for NOC 11202 – Professional occupations in advertising, marketing and public relations

NOC 11202 in Canada covers Professional Occupations in Advertising, Marketing, and Public Relations. These professionals are responsible for developing and implementing communication and promotion strategies, and creating materials and campaigns to promote the products, services, or image of businesses and organizations. They typically work in a variety of sectors, often collaborating with sales teams, designers, and other professionals to achieve marketing objectives.

For job seekers in the NOC 11202 occupation, it’s crucial to have a strong educational background in a relevant field such as business marketing, public relations, communications, journalism, or museology. A university degree or college diploma is usually required for entry into these professional roles. Additionally, practitioners in public relations may need to obtain an APR (Accredited in Public Relations) certification. Job seekers should also focus on building a robust digital portfolio that showcases their most impressive campaigns, case studies, or content they have created. This can significantly enhance their chances of landing a job in the competitive market.

For all aspiring professionals who would like to immigrate to Canada, it would be wise to search the government resources thoroughly, even to hire an immigration agent that can help you with this endeavour. Your agent will inform you on all conditions and terms of your immigration journey. For more information on this topic, visit the official website of the Canadian government .

For employers in the NOC 11202 occupation, it’s essential to understand the dynamics of the local job market and the specific skills and qualifications required for the roles they are hiring for. Offering competitive salaries and benefits can help attract top talent in this field. Both job seekers and employers should also be aware of the labor market information for this occupation, including the projected number of job openings and job seekers over the next decade. This can help them make informed decisions about their career or hiring plans.

Job Titles Specific for NOC 11202 in Canada

  • Marketing Manager
  • Public Relations Officer
  • Advertising Executive
  • Brand Manager
  • Communications Officer
  • Digital Marketing Specialist
  • Marketing Coordinator
  • Public Affairs Manager
  • Social Media Manager
  • Marketing Analyst
  • Promotions Manager
  • Corporate Communications Specialist
  • SEO Specialist
  • Content Marketing Specialist
  • Market Research Analyst
  • Advertising Coordinator
  • PR Consultant
  • Media Relations Manager
  • Marketing Communications Manager
  • Product Marketing Manager

Main Responsibilities common for NOC 11202 in Canada

  • Develop and implement advertising and marketing strategies.
  • Create and manage promotional campaigns.
  • Conduct market research to identify target audiences and key market trends.
  • Manage social media platforms and digital marketing efforts.
  • Prepare and deliver press releases, advertisements, and other marketing materials.
  • Design and oversee advertising and promotion activities.
  • Coordinate with sales, graphic design, and other departments to produce effective strategies.
  • Analyze the effectiveness of marketing campaigns and strategies.
  • Maintain and update customer databases.
  • Organize and participate in events, exhibitions, and sponsorship opportunities.
  • Manage budgets and monitor spending.
  • Collaborate with external agencies and vendors.
  • Handle public relations and corporate communications.
  • Develop SEO strategies and optimize web content.
  • Monitor and report on competitor activities.
  • Provide insights and recommendations based on data analysis.
  • Engage in brand positioning and reputation management.
  • Coordinate internal marketing and culture initiatives.
  • Keep abreast of industry trends and developments.
  • Ensure all marketing activities align with legal and ethical standards.

Job Requirements for NOC 11202 in Canada

  • Educational Background: A bachelor’s degree in marketing, advertising, communications, or a related field.
  • Experience: Relevant experience in marketing, advertising, public relations, or a similar field.
  • Communication Skills: Excellent verbal and written communication abilities.
  • Creativity: Strong creative thinking and problem-solving skills.
  • Analytical Skills: Ability to analyze market trends and customer data.
  • Technical Skills: Proficiency with digital marketing tools and platforms, including social media.
  • Project Management: Skills in managing multiple projects with tight deadlines.
  • Teamwork: Ability to work collaboratively in a team environment.
  • Legal Working Status in Canada: Must be legally eligible to work in Canada.
  • Continual Learning: Willingness to stay current with industry trends and evolving marketing techniques.

Median Hourly Wages by Provinces

  • Canada (Overall): $31.19 CAD
  • Newfoundland and Labrador: $26.92 CAD
  • Prince Edward Island: $30.00 CAD
  • Nova Scotia: $25.64 CAD
  • New Brunswick: $29.33 CAD
  • Quebec: $30.00 CAD
  • Manitoba: $28.85 CAD
  • Saskatchewan: $34.00 CAD
  • Alberta: $32.00 CAD

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