NOC 0124 – Advertising, marketing and public relations managers

NOC Version: NOC 2011

Position Summary for NOC 0124 - Advertising, marketing and public relations managers

Advertising, marketing, and public relations managers in Canada (NOC 0124) plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial, and e-business advertising, marketing, and public relations. They also oversee the development and implementation of advertising campaigns to promote the sales of products and services, manage brand communication, and conduct market research.

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Job Titles Specific for NOC 0124 in Canada

  • Advertising Manager
  • Marketing Manager
  • Public Relations Manager
  • Brand Director
  • Promotions Manager
  • Communications Manager
  • E-business (electronic business) Manager
  • Corporate Communications Manager
  • Internet Marketing Manager
  • Market Research Manager

Main Responsibilities common for NOC 0124 in Canada

  1. Developing and Implementing Strategies: Planning, organizing, and directing marketing plans and strategies to establish and maintain a brand’s presence in the market.
  2. Leading Advertising and Promotional Campaigns: Creating and overseeing advertising and promotional campaigns to generate sales and increase brand awareness.
  3. Market Research: Conducting research to identify market opportunities, understanding customer behavior, and staying ahead of industry trends.
  4. Budget Management: Preparing and managing budgets for marketing, advertising, and public relations campaigns, ensuring cost-effectiveness.
  5. Team Leadership: Leading and managing a team of marketing, advertising, and public relations professionals, providing guidance and support to achieve departmental goals.
  6. Brand Management: Overseeing the development and protection of the brand’s image and reputation in the market.
  7. Client and Stakeholder Relations: Establishing and maintaining relationships with clients, stakeholders, and other partners to enhance business opportunities and partnerships.
  8. Evaluating Campaigns: Monitoring and evaluating the effectiveness of advertising, marketing, and public relations campaigns and strategies, making adjustments as necessary.
  9. Digital Marketing Strategies: Implementing and managing digital marketing strategies, including social media, SEO, and email marketing, to enhance online presence.
  10. Content Development: Overseeing the creation and management of content across various platforms to engage with the target audience effectively.

Job Requirements for NOC 0124 in Canada

  1. Education: A bachelor’s degree in business administration, marketing, communications, or a related field is often required. Some positions may prefer or require a master’s degree, especially for more senior roles.

  2. Experience: Several years of experience in advertising, marketing, public relations, sales, or a related occupation, including supervisory roles, are typically required. The exact number of years can vary based on the level of the position.

  3. Skills and Knowledge:

    • Strong leadership and team management skills.
    • Excellent communication and interpersonal abilities.
    • Creative thinking and problem-solving capabilities.
    • Proficiency in digital marketing tools and platforms, including social media, search engine optimization (SEO), and content management systems (CMS).
    • Knowledge of market research techniques and analysis.
    • Budget management and financial analysis skills.
  4. Certifications and Memberships (optional but beneficial):

    • Certifications such as Certified Marketing Management Professional (CMMP), Google Analytics Certification, or certifications in social media platforms can be advantageous.
    • Membership in relevant professional associations, such as the Canadian Marketing Association (CMA), may be considered an asset.
  5. Personal Attributes:

    • Ability to work under pressure and meet tight deadlines.
    • Adaptability and flexibility to rapidly changing market conditions.
    • Strong ethical judgment and professionalism.
    • Initiative and self-motivation, with a strong drive for results.
  6. Language: Proficiency in English or French is essential, with bilingual ability considered an asset in many areas of Canada.

  7. Legal Requirements: Must be legally entitled to work in Canada. For some positions, especially those involving digital communications, a background check might be required.

Median Hourly Wages by Provinces

  • Canada (Overall): The median hourly wage is $52.88​ 
  • Nunavut: Median hourly wage is $61.06 (data limitations apply, so this is provided at the national level)​
  • Northwest Territories: Median hourly wage is $51.59 (data limitations apply, so this is provided at the national level)​ 
  • Yukon Territory: Median hourly wage is $43.83 (data limitations apply, so this is provided at the national level)​ 
  • British Columbia: The median hourly wage is $52.88​
  • Alberta: The median hourly wage is $48.08​ 
  • Saskatchewan: The median hourly wage is $41.59.
  • Manitoba: The median hourly wage is $46.15​ 
  • Ontario: The median hourly wage is $53.85​ 
  • Quebec: The median hourly wage is $52.89​ 
  • New Brunswick, Nova Scotia, Prince Edward Island: The median hourly wage is $43.27​ 
  • Newfoundland and Labrador: The median hourly wage is $54.95​ 

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